Revenue Streams

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Nascent.

From Web 2.0: A Strategy Guide by Amy Shuen:

  • subscription (Flickr, Netflix, MMO Games: Sims, WoW, Everquest)
  • advertisement (Flickr, Google)
  • transaction (eBay, Yahoo Shops)
  • unit selling (Amazon)
  • licensing/syndication/franchise (iStockPhoto.com)
  • sponsorship/co-marketing/revenue sharing (Flickr, Google)

I might consider collapsing ads and sponsorship. Largely because I suspect that any customer doing the one is doing the other.

From my own consideration/research:

  • consulting/customization/work (BizarreVoice, Sugar)
  • support (Sugar)

I think the list of streams proposed by Shuen is driven from a consumer based view of Web 2.0. This may be partially a reaction to the rejection of enterprise one senses in much of the modern discourse (even pre-economic correction). In any case, there's nothing precluding B2B models from consideration; they are compatible with Web 2.0.

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