Tool Boxen

Idea: instead of individual tools, get a tool box.

Sell toolboxes with specific purposes. E.g., "electrician's box" would have wire strippers, cutters, needle nose pliers, a pack of splice twists, selection of black and colored electrical tape, voltmeter, ground tester, etc.
Levels of each. "Home Projects", "Handyman" and "Professional" (?)
Users can create a custom box.
Custom boxes can be named, saved, and published. (Can the customer's do a better electrician box? Make niche sets?)
Also possible to just shop.
Not just tools, instructions.
Handy Cards: 3x5, business card size maybe? Give small how to's and informational. Common CAT6 RJ45 wiring, fix a leaking pipe (at join), etc.
Small booklets and guides.
Available printed, and as PDF. (include instructions to get pdf into iBooks, create handy man category. iPhone and Android app in 2.0.)
"Work benches" for the "bigger than a toolbox" collections, like "hobby woodshop" (benches come in hobby, enthusiast, and pro)
Can use the list management engine for gift registry as well (version 1.1)